Carey Wilkins | Concord

Carey Wilkins

Executive Director, Analytics

As Executive Director of Analytics, Carey Wilkins provides strategic leadership across the analytics team, focusing on continued business growth and profitability, building a strong data-driven culture, and developing analytics talent.

Prior to joining forces with Concord, Carey co-founded Evolytics and built an award-winning analytics company that supports digital transformation efforts with digital analytics services that include data strategy & governance, platform implementation & data collection, data engineering, data visualization, data analysis, data science, experimentation & a/b testing, and training.

With over 25 years of interactive marketing and digital analytics experience, Carey has spent the entirety of her career in consulting and agency organizations. Carey speaks at digital analytics conferences worldwide and has been pivotal in growing the footprint of Evolytics to include analytics support for some of the world's most recognized and respected brands.

Do you have any fun or exciting hobbies?

Traveling, eating at new restaurants, reading, and watching movies at home.

If you could be any superhero who would you be and why?

Any of the female superheroes that can fly. Being able to fly was one of those recurring dreams I used to have as a kid.

Have you ever been told you look like someone famous? If so, who?

Meryl Streep. While I don't really understand It, I take it as a compliment.

What is your favorite summer activity?

Walking on the beach.

What is one thing you did as a kid that you should have gotten in trouble for, but never caught?

That's a story shared over drinks and dinner.

Tell us one thing no one knows about you.

The New Year's resolution I make every year is to find a new karaoke song that I can sing all the way through…I still don't have one.

If you could travel anywhere in the world where would you go and why?

Travel is a hobby and my near-future trips are going to revolve around where my kids will be going for undergraduate and graduate degrees + wherever friends want to meet up.

If you could have unlimited storage for one thing, what would it be?

Energy.

What is your favorite TV channel?

NBC in the morning. All the streaming networks at night.