DATA & ANALYTICS

A/B Testing and Experimentation

Turn Data-Driven Insights into Revenue

Are your data insights translating to customer engagement and better ROI?  It's time to switch to an A/B Testing consulting services partner with proven results, industry expertise, and innovation. We help clients earn millions of dollars in incremental revenue through experimentation, conversion rate optimization (CRO), and personalization. Data-driven decision-making produces consistently better results and business growth than intuition and instinct. With the right CRO strategy based on reliable data insights, you will engage more customers and generate more revenue.  

HOW WE DO IT

What's Involved

01

Tools and Statistical Analysis

Our team has expertise in implementing and building digital optimization programs to improve conversion rate optimization and build personalized experiences with leading tools such as Adobe Target, Visual Website Optimizer (VWO), SiteSpect, Optimizely, and Split.io. We pride ourselves on a tool-agnostic approach to data analysis, liberating your business from the limitations of specific CRO tools.

02

Intelligent Test Plans and Actionable Insights

We help you develop A/B testing and multivariate testing experiment designs with clear measurable business objectives so you can increase revenue, decrease risk, and drive learning. Testing best practices can help remove the “design-by-committee” strategy and instill confidence that the customer data you’re obtaining will produce a higher ROI.

03

A/B Testing Program Audits

We provide an honest, third-party audit of the current state, identify issues and opportunities, and map out a path to take your testing to the next level. Our testing audit process includes checking enterprise alignment, understanding team capabilities, evaluating process, determining tool accessibility, and improving data reliability.

04

Training your team in A/B Testing

Our A/B testing training curriculum will fill knowledge gaps and energize your team to systematically improve the digital experiences across mobile and desktop platforms, whether your testing team is just getting started or is loaded with experts. Choose from a variety of sessions, customized to fit your specific team training needs.

"Data is only truly valuable when it is effectively monetized and serves as a catalyst to propel businesses forward; that’s what our team of business-minded data analysts specializes in."
BETHANY HARTLEY, VICE PRESIDENT OF ANALYTICS

Related Case Studies

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