What if, instead of having to pick one restaurant to eat at, you could select each course from all your favorites to create the perfect meal? That’s the promise of composable architecture. Each piece of your stack can be selected based on how well it performs a discrete capability. Then, it can be brought together to create a lightweight, agile, best-in-class solution based on your customer's needs. Start delivering the engaging customer experience technology promised you it could.
Composable architecture provides unmatched flexibility, while allowing businesses to leverage the best and most innovative tools for each discrete function. Additionally, these solutions enable the creation of more cohesive and relevant customer experiences that can increase engagement and drive conversions at each stage of the customer journey
Operate off a single unified data source and bring real-time personalized content and messaging to your customers.
Respond to changes in the market by changing out or modifying individual components of your stack
Customize your UX and UI based on your customer's needs, not that of a chosen platform with inherent limitations.
Streamline your deployment and go-to-market timeline, while saving valuable time and resources.
The components of a composable architecture work together because they are all based on the following MACH principles.
Learn more about the MACH alliance and the Journey to Composable Commerce.
When looking at commerce platforms, there's a fundamental difference between headless and composable approaches.
This approach focuses on separating the front-end consumer experience from the back-end functionality, facilitating tailored experiences across personas, channels, and business models.
Similar to Headless, but takes the separation further, offering a collection of best-of-the-breed solutions as modular components. These modules can be seamlessly integrated, scaled, or swapped without disrupting the system. Leveraging a microservices architecture, developers can optimize performance by selecting and utilizing the most efficient modules for their specific needs, providing unparalleled flexibility and adaptability.
Concord has built a close relationship with a select list of best-in-class technology providers across the MarTech space. This allows for a simpler procurement and implementation process for you when setting up a customized solution.
Concord’s Composable Solution brings together the MarTech tools you need to reach, engage and convert audiences efficiently and effectively. Delivering the agility of a custom build with the speed and reliability of a proven platform, our solution reduces deployment rates by 50% and content publishing time by up to 90%.
Not sure on your next step? We'd love to hear about your business challenges. No pitch. No strings attached.
