DIGITAL EXPERIENCE

Loyalty Services

Are you struggling to reward and retain customers?

Creating meaningful loyalty programs to reward and differentiate from competitors takes a healthy amount of planning, the right platforms, properly integrated technology, and just a little bit of magic. The right digital marketing implementation is essential to engage new customers and build loyalty among existing ones. Our expertise in end-to-end loyalty solutioning, including strategy, experience, technology, operations, and analytics, is proven to keep your customers coming back for more and more.

HOW WE DO IT

What's Involved

01

Platform Selection & Implementation

We help you kickstart, refine, and optimize your loyalty program by evaluating your current marketing tech stack and selecting the right platforms that fits your business needs.

02

Business Planning: Requirements & Objectives

Our team creates a plan ensuring stakeholder consensus before the project begins. This includes requirement gathering, identifying the right objectives, and defining key metrics for success.

03

Program & Experience Design

We craft flexible, scalable, and cost-effective loyalty programs. We artfully merge experience design with technology function to best serve customer needs and improve engagement with your brand.

04

Custom Platform Design & Development

Our service offering includes the design of mobile and web-based rewards portals, the implementation and integration of Customer Data Platforms (CDP) and all associated development and hosting.

05

Prioritized Roadmap (Operations & Support)

Your ideal loyalty program will support business goals prioritized according to impact, organizational readiness, and budget availability. Concord creates a roadmap for your program to achieve your milestones and a plan that aligns with your business goals.

06

Program Analytics & Dashboards

We equip your marketing and business teams with comprehensive reports and dashboards to uncover trends and insights that will allow you to make informed, data-driven decisions.

07

Integrations with Marketing Campaigns

We integrate your loyalty program within your marketing campaigns, so customers enjoy a seamless experience as they navigate various channels in their digital journey.

"Loyalty isn’t built in a day. We help you show up for your customers and earn their loyalty through the right programs, platforms, and marketing approaches.”
PRANAV PATEL, PRESIDENT OF CONCORD RETAIL

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