DATA & ANALYTICS

Data Collection

Implementing analytics tools and platforms with expertise you can trust.

Are you struggling with performance and optimization decisions despite large volumes of data?  We offer expert implementation of analytics platforms to help your business. You can rely on us for cutting-edge solutions designed around your unique data analytics technology stack and business dynamics. With enterprise experience across multiple platforms and tools, we help you integrate your data analytics platforms most efficiently within your digital marketing technology stack.

HOW WE DO IT

What's Involved

01

Discover - Implementation Audit

We perform an analytics audit to understand the full scope, depth, and logic of current analytics implementation to uncover any discrepancies, shortcomings, and opportunities for enhancement.

02

Reveal - Strategic Measurement Plan

Strategic measurement planning helps us understand key questions, business objectives, priority customer paths, and tracking requirements for your business to use as a strategic reference when implementing, integrating, and tagging your analytics data.

03

Implement - Implementation Guide & Setup

Armed with the knowledge of your business needs from the implementation audit and strategic measurement plan, we document and implement the technical requirements and methods for the analytics implementation.

04

Validate - Testing and Data QA

After the analytics tool is implemented on the website, app, or other platform, we test it thoroughly. We make sure all tracking calls work correctly and collect and store all required data accurately. We conduct QA using the reporting interface to make sure collected data answers your necessary business questions.

05

Evaluate - Reporting and Analysis

After data is successfully collected and stored in the analytics platform, we create reports based on identified KPIs . We also provide in-depth analytics that help our clients make informed strategic decisions.

06

Analytics Implementation Consulting Services

With our extensive experience, we help you implement your analytics platforms with expertise you can count on and data analysis that will meet your business needs. We specialize in digital analytics, optimization, and digital martech platform implementation, tag management system implementation, CDP, data governance and privacy consulting, and analytics technology development.

"Regardless of company size and industry, all businesses must focus on improving current flows, processes, client interactions, and brand perception to take full advantage of growth opportunities and optimize the experience for their target customers.”
BETHANY HARTLEY, VICE PRESIDENT OF ANALYTICS

MarTech Implementation

The best marketing technologies will make you more efficient – and profitable.

Are you struggling to find more customers? Are your website visitors turning into leads? Digital martech (marketing technology) tools help you automate marketing processes, collect customer insights, and reach your target audience. We can help you integrate the right martech tools with your website and digital analytics platform, so you gain a better understanding of your customer and improve marketing efforts for your enterprise business.

HOW WE DO IT

What's Involved

01

Invoca Call Tracking Consulting

Invoca Call Tracking is a great tool to add to your digital martech stack to reduce costs with proper conversion attribution. It will provide you with a competitive advantage for improved conversion rate optimization. Our team helps with both the integration of Invoca Call Tracking on your website, as well as management services to help you understand the results and decide on next steps.

02

ObservePoint Data Quality Consulting

ObservePoint integrates with other digital martech platforms to ensure data quality, optimize customer experience, and drive growth and ROI. Using ObservePoint, you can have confidence in the data you’re collecting and the decisions you make from it.  We use ObservePoint for quality assurance for our client’s data. Let us help you with our ObservePoint Data Quality Consulting.

03

Claravine Campaign Tracking Consulting

Claravine is a digital martech platform that works to standardize, govern, and connect campaign data across every team, system, and channel. It works to fix broken traditional processes often used to launch, track, and optimize digital marketing efforts, particularly on an enterprise scale. We help you implement Claravine to help grow your business.

"Retail – and how people have shopped – has changed. The winners are those who can harness technology to create an intuitive, frictionless hybrid user experience.”
PRANAV PATEL, PRESIDENT OF PLATFORMS AND SOLUTIONS

Related Case Studies

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