The expectation to provide personalized digital experiences is higher than ever. Customers have a desire to feel valued and understood from start to finish – and when brands get it right, personalization can be a powerful advantage in building relationships.
Join personalization experts from Concord and Contentstack as they discuss the fundamentals of a strong personalization strategy, where to start and the technical foundation needed to power personalization at scale.
Jerry Hill has a diverse software background with over 28 years in the industry. With experience both in public and private sector, as well as a stint in defense as an active duty software developer for the USAF. The last decade, Jerry has spent focusing on using modern architectures to deliver operationally efficient marketing and commerce systems. Making value based decisions on technology to enable world class user experiences can get confusing; Jerry has the background to help guide you through the choices and their impacts.
Drew is the Senior Director of Data Products at Contentstack, and was previously the CTO of Lytics. He has spent the last 15 years building customer data platforms for personalization, and is excited to continue to reimagine what's possible in digital experience personalization at Contentstack.
Chelsea Carlyle brings over a decade of experience developing digital and marketing strategies that live where brand and audience goals meet. With experience in planning, implementation and measurement, Chelsea has supported leading brands across industries reach, engage and convert customers.
Nick has spent the past 15 years building and leading teams who translate data into insights, then action on those insights to create measurable value.Recently, Nick’s teams have leveraged the power of customer data platforms (CDPs) to craft and test personalized user experiences which drove millions in incremental revenue for global brands.
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