The Concord team provided continuous improvements for our client’s website over the past five years by improving the technology underpinnings and customer experience. We implemented BOPIS (Buy Online, Pickup in Store) with real-time storewide inventory, developed an overarching system integration and data strategy, implemented a data hub and integration CoE for data insights, and produced relevant dashboards to measure results. We also developed and maintained a mobile app and microsite dedicated to their various business lines.
As a result, our client enjoys the following benefits:
- Single source of truth near real-time, self-service reporting and store dashboards, no shadow-BI
- Improved customer experience and brand loyalty, 800% increase in digital revenue in last 4 years
- Tremendous conversion during pandemic enabled by Curbside and BOPIS