Any retailer’s dream is to build a flawless, 360-degree view of your customer. Unfortunately, it’s a dream that often never becomes a reality for many retail and ecommerce companies. Getting the right data in place is usually the limiting factor.
Our national retail client struggled to obtain a 360-degree view of their consumer due to multiple disparate marketing and customer service systems. They lacked the ability to tie them together to create a consolidated view of purchaser profiles and history, which ultimately weakened their real-time communication and targeted marketing attempts.