Our healthcare client was having difficulty obtaining timely insights into the performance of their marketing campaigns. Additionally, the client was relying on manual processes performed by others within the organization, which was leading to reporting delays and missed opportunities.
To address these challenges, Concord implemented Adobe Analytics classification rules, revolutionizing the way our client extracted and transformed elements from tracking codes.
By automatically converting top values into human-readable formats, these insights became readily available. Simultaneously, our client continued populating more granular elements through existing uploads, ensuring a comprehensive view of campaign performance.
The Concord team successfully:
Not sure on your next step? We'd love to hear about your business challenges. No pitch. No strings attached.
