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Expanding Customer Outreach and Conversion

SERVICE
Digital Experience Solutions
INDUSTRY
Retail
KEYWORDS
BOPIS, PIM, CMS

Overview

Our national retail client was looking to develop their eCommerce roadmap. Concord experts were asked to implement solutions that would enhance the client’s customer experience and improve brand loyalty.

Results

Concord provided advisory services for the client’s eCommerce roadmap. From there, our team:  

  • Implemented BOPIS (Buy Online, Pickup in Store), Shop My Store, Product Information Management (PIM system), and a Content Management System (CMS)
  • Improved post-purchase journey using Narvar
  • Increased payment choices through Apple Pay and Klarna
  • Enhanced the client’s customer loyalty program
  • Developed analytics that improved customer behavior data

As a result, our client enjoys the following benefits:

  • Increased Average Order Value (AOV) by 25%
  • Increased customer engagement and brand loyalty by 2X
  • Increased online and in-store revenue

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