Ferguson is a well established and widely respected brand in the bathroom and kitchen remodeling world. But they were being overshadowed by competitors who had a much stronger social marketing presence and were beginning to lose market share. Aiming to forge a stronger connection with their customer-base, and fully activate their brand online, Ferguson was seeking support with content strategy, paid media, campaign execution, and overall creative direction.
Concord has produced supporting creative ever since, in addition to Paid Media support for the Trade, Showroom and Facilities Supply KOBs. Most recently, we have begun partnering with the Showroom team to conduct similar foundational research to identify gaps and highlight opportunities in order to ultimately recommend a guiding strategy.
In the year after launching the new brand strategy and creative approach, click throughs across campaigns increased by 256%, and average organic reach increased by 567%.
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