CMOs have a data problem. Consumers demand an experience tailored to their needs. This requires an understanding of where data is housed within existing systems, how it’s treated across the organization, and appropriately connecting that data to take advantage of insights in real-time.
While the digital space is vast and convoluted, it shouldn't stop CMOs from meeting their customer experience objectives.
By enlisting the support of a new breed of marketer, and embedding more IT capabilities within their team, CMOs can consistently maintain responsiveness in meeting market demands.