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Digital & User Experience

Reinventing Loyalty with Innovative Rewards Strategy

Project Overview
Project Overview

Del Taco wanted to reinvent their loyalty solution by adopting a new customer rewards strategy and performing a migration from their previous loyalty technology provider, Punchh, to Cheetah Digital. As part of this migration, Del Taco aimed to launch a brand-new loyalty app for web, iOS, and Android. Del Taco also looked to seamlessly weave rewards into the order + pay process, whether the customer was in-store, online, or using the app.


Concord worked with Del Taco to build a new rewards and loyalty strategy – encompassing a new rewards model, a new UI/UX design, and a new technical architecture. Concord defined requirements and completed front-end development across mobile and web. 


Del Taco Mobile App


Concord used their React and React Native accelerator libraries to develop a custom application with an orchestration layer to compose the end-user experience within the presentation layer. Using web component patterns and micro frontends, the solution incorporated search, customer data platform (CDP) data, single sign-on (SSO), content, commerce, and edge computing. This allowed Del Taco patrons to review their account, check their loyalty status, and redeem reward points. 


The Concord team continues to provide ongoing feature development for messaging, surveys, analytics, gamification, and order flow enhancements.

Results area

Through the development of this web and mobile app solution, Del Taco secured a highly flexible and future-proof architecture that allows them to easily add new features and integrations as needed. Using a broker, new features and integrations are simply integrated to the orchestration layer with data ingested into discreet UI componentry.


Del Taco Homepage

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