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Data Solutions & Analytics

Adobe Launch Extension for Google Ads Conversion

Project Overview
Project Overview

Adobe Experience Platform users faced challenges measuring Google Ads conversions. Users needed to deploy custom coding to send customer data and collect needed insights.

Results area

Adobe approached the Concord's Analytics Team to develop the Google Ads Enhanced Conversions Extension for the Adobe Experience Platform. 


Our experts: 


  • Created an advanced method for Adobe Experience Platform Event Forwarding users to measure the success of Google Ads campaigns
  • Brought two deep tech ecosystems together through the latest Google API available from Google, and integrated it with Adobe without requiring custom coding
  • Provided secure hashing of PII prior to data transmission
  • Enriched data (via Event Forwarding) from internal sources on the backend


The team was awarded Best New Technology 2022 from the Digital Analytics Association (DAA).

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