Vertical squiggly line
Man searching on Google.
Data Solutions & Analytics

Adobe Launch Extension for Google Ads Conversion

Project Overview
Project Overview

Adobe Experience Platform users faced challenges measuring Google Ads conversions. Users needed to deploy custom coding to send customer data and collect needed insights.

Results area
Results

Adobe approached the Concord's Analytics Team to develop the Google Ads Enhanced Conversions Extension for the Adobe Experience Platform. 

 

Our experts: 

 

  • Created an advanced method for Adobe Experience Platform Event Forwarding users to measure the success of Google Ads campaigns
  • Brought two deep tech ecosystems together through the latest Google API available from Google, and integrated it with Adobe without requiring custom coding
  • Provided secure hashing of PII prior to data transmission
  • Enriched data (via Event Forwarding) from internal sources on the backend

 

The team was awarded Best New Technology 2022 from the Digital Analytics Association (DAA).

Similar Projects

Finding Fulfillment in Automation
Cloud Applications & Integration
Retail Fulfillment Automation Integration Solution & Consulting
In a world of instant gratification, can your fulfillment center keep up?
Learn more
Centralized Security Capabilities
Information Security
Centralized Security Capabilities
Learn how we reduced risk and increased security maturity for our global client.
Learn more
Tracking the Fleet
Data Solutions & Analytics
Fleet Tracking & Management Analytics
Building rich analytics from limited data sets? No problem.
Learn more