Adobe approached the Concord's Analytics Team to develop the Google Ads Enhanced Conversions Extension for the Adobe Experience Platform.
- Created an advanced method for Adobe Experience Platform Event Forwarding users to measure the success of Google Ads campaigns
- Brought two deep tech ecosystems together through the latest Google API available from Google, and integrated it with Adobe without requiring custom coding
- Provided secure hashing of PII prior to data transmission
- Enriched data (via Event Forwarding) from internal sources on the backend
The team was awarded Best New Technology 2022 from the Digital Analytics Association (DAA).