Every customer connection point is crucial in retail and ecommerce. Miss the mark and loyalty will undoubtedly wane.
To improve personalization capabilities and create a cohesive omnichannel experience, our retail client aimed to migrate to a new cloud platform and roll-out a personalized loyalty program.
Their existing cloud infrastructure was a limiting factor in achieving key customer experience goals, and they were struggling to drive repeat customer engagement. They realized the need for a scalable solution to integrate their email marketing and loyalty program platforms. Moreover, they wanted to develop better reporting to design relevant experiences and increase customer interactions.