Tom Wilkins
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Tom Wilkins
Executive Director, Analytics
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Tom Wilkins is the Executive Director of Analytics and works to bring the team's mission to life: making a positive difference with data for our customers, our employees, and our communities.


Prior to joining forces with Concord, Tom was the founder and CEO of Evolytics, a leading analytics consultancy that partners with forward-thinking brands to enable data-driven decisions that strengthen brand growth, optimize marketing investment, and activate successful business transformation.


Tom additionally held roles at Hallmark Cards for ten years where he established the web analytics practice for

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Do you have any fun or exciting hobbies?
I enjoy golfing, video games, and watching movies at home.
If you could be any superhero who would you be and why?
The obvious choice for me is Superman. In addition to having all the superpowers, he represents the best of humanity and embodies positivity.
Have you ever been told you look like someone famous? If so, who?
When Harry Potter first came out, I wore little round glasses and some people said I looked like an old Harry Potter.
What is your favorite summer activity?
Traveling the country in our RV.
What is one thing you did as a kid that you should have gotten in trouble for, but never caught?
BB gun battle with my best friend in 3rd grade. Luckily no one got seriously hurt.
Tell us one thing no one knows about you.
I lettered on my high school golf team, but nobody would know from the way I play today.
If you could travel anywhere in the world where would you go and why?
Australia to explore the Great Barrier Reef.
If you could have unlimited storage for one thing, what would it be?
What is your favorite TV channel?
HBO/Max app always has something interesting I haven’t seen before.
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